Website Planning and Development











When it comes to complex web projects, intensive research and planning are a must before leaping into design or development.

We will help guide you through the process.


First phase – Discovery:

  • You know the ins and outs of your business the best.  First, we learn as much as we need to know about a company so we can help with creating your online strategy.

  • Next is goal analysis, what are the goals for your business in the upcoming years? What role is your online strategy going to be used to achieve them?

  • Once we have an understanding of your business, we do a lot of research in your

  • Industry on what others are doing, especially your direct competitors

Second phase – Planning:

  • We start with deciding feature prioritization.

  • What features are crucial to the success of your website?

  • Next is a breakdown of the features and overall functionality of your site.

  • What are the technical requirements of your site? ( Social media platforms, e-commerce, Java script etc.)

  • Another step is creating the Information layout and architecture:     

  • How is the information going to be structured on your site?


Third Phase – Visualization:

  •  Wireframe Creation

  • This where we translate ideas into visual imagery to give you a clear idea of what the site will look like in terms of structure before the actual web development begins.


Do you understand how your users interact with your website? Through our research and UX expertise, we create websites that are user-centric, providing a seamless experience that aligns with your organization’s business goals. Great UX design turns site visitors into conversions.


We Envision

We immerse ourselves to understand the people who use your product or service to uncover actionable insights into how they think, feel, and behave. We identify opportunities to help you exceed their expectations, and define an experience-driven strategy to meet your business needs. Between our competitor analysis, Journey mapping, discovery work, and marketplace research, our tactics aim to set your business apart—and create unprecedented advancement.

  • Customer research

  • Experience mapping

  • Persona development

  • Content Strategy

  • UX audits & analysis


Information Architecture


Information Architecture (IA) is how your website is organized and where things are on the pages. It’s your:

  • Navigation.

  • Sitemap.

  • Page types.

  • Page structure.

  • Object placement.

  • WireFrames.

  • Content organization.

Our designers and content strategists create site maps, hierarchies, categorizations, navigation, and metadata for your website. Our information architect’s focus on a number of things: such as the target audience, the technologies related to the website, and the data that will be presented through the website.

Both IA and SEO are about matching the customer’s journey and helping them achieve a goal, whether your goal is to acquire email addresses, make sales, or get people to call your business.  However, users pathways aren’t linear.   We live in an omni-channel digital world where a potential user’s path to conversion involves multiple entry points and touchpoints. The aim of (AI) is to ultimately fulfill business goals, reach your target audience, and increase conversions across all platforms including desktop, tablet, and mobile.

Website Functions Specification Sheets:


Large web projects require a lot planning and execution. Whether you want to build an eCommerce website or you are an established brand that already has a lot of web traffic,  but you need to try different “calls to action”  you also want to test and track the changes to improve your site’s conversion rate. Marketing Strategizers can help. When budgets must be approved or internet marketing investment must be won over, there is nothing like a website function specification sheet to help to convince your managers and stakeholders that your internet presence should take very seriously. Technology and marketing are the present and the future.


Our People Make It Happen


Keeping everything going smoothly is a dream team of UX skill sets — from interaction design to prototyping, visual design to usability analysis. Much like the user experiences we shape, our team works together seamlessly, collaborating on projects senior management deems crucial for our customers. We get compliments as our clients acknowledge and affirms the value we add to designing and enhancing their online presence.  

Our competitor research helps us to connect and convey, how learning insights into your customer’s behavior — from problems to solutions — can optimize your landing pages, conversion funnel and even your app. Our Conversion optimization plans include development of a custom test plan, design and production of all test graphics and copy plus ongoing consulting and reporting


Website Design Process

You have less than 5 seconds to keep a user on your website. How will your website, grab their attention? We are experts in designing & building highly effective websites.


PHP, CSS, HTML5, Javascript, C++, .Net, Ruby. We are experts in these strange languages, so you don’t have to be.  You can speak English to us, and we’ll translate it to the web language best suited to help accelerate the growth of your business.

The user experience and look of a website matters for conversions. It’s important for business owners to understand that people search online for everything now, and even if you sell things from a brick and mortar store or office location, having a professionally designed website is crucial.  Our expert graphic designers as well as our front-end and back-end development team works on the cutting edge of technology implementing innovative designs and best practices.

  • We develop websites that are optimized to perform and convert.

  • We have a dedicated team of designers, coders and search specialists 

  • We have proven marketing and design methodologies that give our clients’ a very high return on investment.

Creative Services

You want stunning creative that doesn’t just reflect your brand but amplifies it across all digital marketing channels. We want to see your business thrive and look fantastic doing it. This is a marriage made in heaven: Marketing Strategizers and your business challenging each other to reach new heights of imagination, problem-solving, and collaboration.

Marketing Strategizers offers affordable web design solutions for
small businesses as well as non-profits.  


In this forever changing internet marketplace, we strive to stay on the cutting edge, embracing all new functionalities and current stylistic trends.  Marketing Strategizers’ developers specialize in creating unique, interactive experiences for customers through a variety of integrated services. We keep your visitors engaged and entertained with cutting-edge production balanced with classic style.

Some of our creative solutions include:

  • Creative strategy

  • Responsive web site design and development

  • Email template design and development

  • Landing page design and optimization

  • Identity and logo

  • Brand development

  • Collateral design

  • Infographics

  • Video

Our Website Design & Development Process

Marketing Strategizers is a thriving user experience traditional and digital marketing, design agency, product development shop, and content marketing publisher.  When we design websites companies, we take into account the way it looks and how it performs. We then use the data we gather to help you generate more leads and conversions for increased business growth. Design goes far beyond just pure styling. It is a creative process to identify new opportunities, as well as a business variable and intrinsic characteristic of the product. Our development process has very strict standards that take into account the user interface, information architecture, the content strategy, the user pathways (how people navigate the site) and marketing ideas to get your audience to come to the website. Design is about…   


What Does It Cost To Build a Website? 

We help growth-oriented startups and eCommerce companies meet their objectives by designing beautiful experiences for their users. The cost of developing a website is determined by your unique specifications. Since Marketing Strategizers does primarily custom design work (meaning, we don’t rely on out-of-the-box templates), a made-to-order website can cost anywhere from $799 (start up company or small business) to $10,000 (large enterprise organizations) depending on your design and technical requirements.


You Will Get a Digital Audit

“Find Out Your Website’s Strengths and Weaknesses”

If you already have a website we want to figure out what works or what no longer works so that we can come up with a strategy of what to improve on the website redesign. Check out our SEO audit services to learn more.

Business Analysis


When we design and develop your new website, we want to make it as marketable as possible to help you generate more leads and sales for your business. We want to analyze your company’s business and sales model to incorporate new insights and ideas on your website. This includes developing pages and content with better calls to action as well as user friendly pathways to help the website convert more potential customers.

Information Architecture & User Experience


 Designing a website based on the user experience is very important. We will look at the new pages that will be created and the hierarchy of how the site menu is set up.We immerse ourselves to understand the people who use your product or service to uncover actionable insights into how they think, feel, and behave. Good navigation should feel like an invisible hand that guides the user along their journey. After all, even the coolest feature or the most compelling content is useless if people can’t find it.

This is set up in order for us to optimize the website’s structure and content as well as take into account how a visitor will navigate it. Therefore, we will come up with a plan to make sure that the website flows easily for the user to easily find information, products, or a way to get in touch with your business. />


Branding & Creative Design


Our design thinking and strategic processes are created to bring your organization’s narrative to life through compelling content that differentiates your brand.  As a top branding agency, our experts bring your vision to life with creative designs tailored to your unique brand strategy.  Our creative team can give your visitors a great first impression through a customized design, and develop a user experience that doesn’t miss a beat on any device.

Control Your Outputs, Shape Their Perception

You can’t control consumers. But you can control the outputs that will shape their perception of your brand — and in the end, the consumer’s perception is reality. Done right, branding can be a powerful tool that gives your company a competitive edge and creates an emotional connection with your consumer. More than that, it gives your brand value, worth, and meaning.


User Interface & Digital Strategy 

On and Offline first impressions matter. Your website may be the first encounter that a potential client has with your brand when they visit it for the first time, you want it to be a good one. People will make judgments about a company if the website is poorly designed or outdated. 

We want the messaging and content of the new website to be compelling in order to represent your company’s image in a professional manner. In order to create great user experience (UX), it’s essential to consider a customer’s journey with a website, brand or product.   We help to craft unforgettable customer journeys.

Front-End Coding

Our front-end coders will make sure your website is built to be compatible to people viewing and browsing it with their smartphones and tablets. We also will design it to be fast, reliable and search engine friendly.

Back-End Coding & Content Management Systems

Depending on your business needs, we recommend a content management framework system that is secure for users and your data, and that will be easy for your company to update and manage.

Programming Console

Engineered For Speed

All of our sites are designed based on extensive user behavior data, focusing on getting users and potential shoppers where they want to be as fast as possible, and then our page speed team continually optimizes for industry-best load times.

Quality Assurance & Test Sites

Whether we redesign your website or build a brand new one, we always design it on a private server and a test site.  Thus, before the website is launched and indexed by search engines, we make extensive quality assurance tests, like making sure there are not any bugs or making sure it works and looks the same on browsers.

Digital Marketing & Optimization

Marketing Strategizers, is your online marketing partner, unlike some web design companies you do not have to look anywhere else after the website is launched, to start getting help marketing and growing traffic. Our SEO marketing team will execute a long term marketing strategy that will grow your rankings for valuable keyword topics, bring in qualified potential customers and ensure a positive return on investment by monitoring your site and staying ahead of the curve in digital marketing trends.   


We Build Modern Brands


Custom WordPress Website Design & Development


Custom designed WordPress websites can work for most businesses. They work with most businesses and informational websites. They are very SEO friendly and among the easiest to manage without needing to know coding. WordPress is not always ideal for large eCommerce websites and may not be the best or most scalable platform if your website is going to have thousands of pages like media site. You may need to have private hosting or go with WordPress VIP to get unlimited bandwidth if your website gets millions of page views per month.

  • Marketing Strategizers' developers are experts in building completely custom designed WordPress themes and websites.

  • We always stay ahead of the latest advances in WordPress and the new plugins as well as configurations that come out.

  • We have a proven track record of designing search optimized WordPress websites that rank well for keywords related to our clients’ businesses.

HTML 5 CSS Responsive Website Design


Responsive Web Design is an option that is recommended by Google that is setting the standard for the future of search to have your website stack and adjust to a fluid browsing experience on iPads, Smart phones and laptops.

  • Marketing Strategizers' team plans, wireframes, and develops professional HTML5 responsive, designed sites, that are made to increase traffics and leads from the web.

  • Our responsive, designed websites are conducive to viewing on all device platforms.

  • Since mobile is the future of search, our responsive design team makes sure your business stays ahead of the curve. 

e–Commerce Website Development

Does your business sell products online?  How many of your website visitors are making purchases from your website each month?   We are a full service digital agency, that can optimize your new e-Commerce site to make it an effective selling solution.  We have extensive development experience building eCommerce websites in Magento and many other platforms.

  • We have custom designed solutions to fit different size budgets.

  • We integrate search and social media strategies for people engage with you online.

  • Our eCommerce design process helps to increase website conversions and usability.


Mobile Website Design

67% percent of consumers are more likely to convert on a mobile site. – Google


Many large brands are building best in class mobile sites to give their task driven customers a seamless and comprehensive site experience.  Is your business ready for the massive opportunity and mobile search?

  • Our team of designers will build a professional and useful mobile site that will take your business to the next level.

  • We follow Google’s mobile site design principles and best practices.

  • Marketing Strategizers mobile design team, take into account, page speed and loading times, site searches, home page navigation, menus, forms, commerce, all give your potential users a delightful mobile experience on your site.

Website Development




Digital Assets




Our Approach To Conversion Optimized Design


Mobile Optimized Responsive Website

What is a Responsively Designed Website?

A responsive website dynamically re-sizes its content and imagery for a variety of different screen sizes in order to ensure the website is effective and easy to use on any device. You can think of responsive design as being the James Bond of digital – a master of disguise, able to adapt to nearly any situation, effortlessly suave, while simultaneously being a ruthless agent for domination.  Our responsive web design services provide an optimal viewing experience for websites–easy reading and navigation with a minimum of resizing, panning, and scrolling on mobile.

The first step we need to take is for us to understand your needs, so give us a way to reach out to you and let’s get to work.

Thank you for your request! We will contact you shortly!