DON'T UNDERESTIMATE THE POWER OF
TRADITIONAL MARKETING STRATEGIES
We live in a digital world, it’s true. That doesn’t change human nature, and it doesn’t mean that the same forms of marketing that have worked for hundreds of years have suddenly stopped working. Some clients chose to use our services to execute traditional marketing campaigns that fit into their existing marketing strategy, but often we work with our clients to develop multi-channel marketing strategies that combine traditional marketing techniques with complimentary digital efforts.
Traditional Marketing Solutions Include:
Telemarketing, Call Center & Business Process Outsourcing (BPO)
Whether you’re a small startup or a rapidly expanding company, resources are precious. You know you need a call center to solicit new business and reach out to existing customers who may be interested in the latest products or services. Yet, it’s not so easy to staff, train, and manage a call center team.
Improve your revenue with concise, targeted, and compelling direct mail.
We partner with clients to design and implement powerful direct mail marketing campaigns. Our direct mail marketing goes out to your target audience, and helps build your bottom line.
Direct mail postcards and letters
Door hangars and promotional items
Brochures, Flyers, & more…
Stand out from the crowd at your next industry event.
Get noticed, generate foot traffic, and create a brand experience at your next trade show or industry event.
We design trade show displays around a variety of exhibit systems, and we work with our clients to find the right system that will create the perfect experience for their brand while maintaining functionality.
Reinforce your brand and communicate your marketing message with the power of advertising.
Successful multi-channel marketing requires a consistent look and feel, a well crafted message, and great design.
Our ad placement services create and distribute effective print, digital, display, point-of-sale, and direct mail advertising designed to reinforce your message, create brand awareness, and grow your business through traditional forms of marketing.
What is traditional marketing?
Traditional marketing includes any type of campaign, advertising or promotion that has been historically used by companies with consistent success. Types of traditional marketing include newsletters, print collateral and advertising, billboards, newspaper print ads, and even flyers.
Advantages of traditional marketing
Exposure – Many traditional marketing systems are considered mass media due to the reach of the marketing message. Billboards, television and newspaper are visible to thousands, if not hundreds of thousands, of people during a campaign.
New Audiences – Due to the exposure of traditional marketing channels, you may reach unintended new audiences that are actually potential customers. You may not have targeted this audience segment or known of their profitability without using a traditional marketing plan.
Tangibility – Nostalgia is a powerful drug. Holding something tangible like a business card or piece of direct mail containing a coupon can be very meaningful to your target audience, and positively position your brand in the mind of customers.