Marketing Strategizers Case Studies

Case Studies

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

May 15

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

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Case Study: A "Bronze" Ticket to Free Tanning

May 08

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...

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Case Study: A Prom Ticket Keepsake

May 01

  A Prom Ticket Keepsake   Organization High School                                      ...

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Case Study: Vodka on the Rocks, Branding on the Mind

Apr 24

  Vodka on the Rocks, Branding on the Mind   Organization Vodka Company Product Featured Custom Flavored Lip Balm Goal of Promotion Promoting their new flavor of vodka Description o...

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Case Study: Guess the Flavor Lip Balm

Apr 20

    Guess the Flavor Lip Balm   Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve  Goal of Promotion Generating positive reinforce...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Apr 17

  Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of C...

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Case Study: A Flavorful Promotion

Apr 03

  A Flavorful Promotion Boosts This Credit Union’s Popularity   Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case Hi...

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Case Study: Boosting Trade Show Booth Traffic

Mar 27

The “Golden Lanyard” to Boosting Trade Show Booth Traffic   Organization: Health Care Organization   Product Featured: Cotton Water Bottle Strap   Goal of Promotion: D...

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How do Promotional Items Guarantee to Provide High Business Retention?

Mar 24

Using promotional products to increase brand awareness has been a critical marketing tool for many years. Although it is undeniable that people like things for free, promotional products encourage con...

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How Influential are Promotional Products in Increasing Brand and Product Awareness Amongst a Target Audience?

Mar 23

What is Brand Awareness? Brand awareness shows how well your target group is aware of and understands your brand. Brands with high brand awareness are usually referred to as  "trendy" or sim...

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Influence of Conducting School Spirit Giveaways for School Marketing

Mar 22

What is the School Spirit? The spirit of the school is  the "sense of belonging to the community with students, parents, teachers, and administrators who work together for a common purpose a...

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School Spirit, School Fundraising & Community Engagement Utilizing Customized Promotional Items

Mar 22

School spirit, school fundraising, and community engagement are the foremost questions on the mind of any educational administrator, be it public or private schools. No denial of the fact that run...

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Case Study: A New Way to Do Cross-Promotions

Mar 20

  Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch  Goal of Promotion: Promoting Store Sales Description o...

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Importance of Using School Promotional Products for School Marketing Purposes

Mar 18

  It is an established fact that we all like receiving something for free which increases our gratitude towards the giver. Businesses’ reach out to their customers using social media, ...

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How School Promotional Items and School Giveaways Benefit a School?

Mar 18

Let us face it; everyone wants to get something for free. Many companies have used free giveaways to present themselves to potential consumers. Giveaway is an increasingly common way for marketers...

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Why Do you Need to Conduct Advertising Business Giveaways?

Mar 11

When running a business, your customers do not only expect you to provide them with good quality products at a low price but, they also expect you to provide them with perks and discounts to reward th...

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Top Reasons to Add Promotional Products to your Business Portfolio

Mar 11

In an imperfect and polygamy market, a business is required to take several measurements to keep up with the pace of competitiveness in a marketplace. It requires a business owner to stay one ahead fu...

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What Should be the Purpose of Corporate Giveaways?

Mar 11

A majority of the businesses have started organizing corporate giveaways, where they give away promotional products to their customers. Corporate giveaways or, promotional giveaways are of great value...

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Quick ways to Promote your Business with Bulk Promotional Items

Mar 11

Promotional items are becoming the hot items in today’s marketing and advertising tools, and businesses are going big on having promotional products manufactured on a large-scale, so they could ...

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Case Study: Rock out on the Run

Mar 06

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could us...

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What Items to Brand for Promotional Products?

Mar 04

When branding promotional items for advertising purposes—a business should be able to take a number of factors into their consideration to make sure that they are giving away the products that a...

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Case Study: This Promotional Product is in the Bag

Feb 25

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

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Case Study: It's in the Bag

Feb 20

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

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You Need More Cowbell

Feb 13

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

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Case Study: Beach Balls? Bingo!

Feb 06

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...

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Case Study: Stick to the Schedule

Jan 30

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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Cheers! Let’s Sell More Beer!

Jan 23

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

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Case Study: Wine for the Win

Jan 16

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

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Case Study: Brighten Their Day

Jan 09

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

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Case Study: Happy to Hang Around

Jan 02

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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Case Study: A Picture is Worth...a Nice Donation

Dec 18, 2018

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

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Case Study: A Gift to Build a Dream On

Dec 11, 2018

  Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at ...

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Case Study: It’s a Date!

Dec 04, 2018

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...

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Case Study: The Big Picture

Nov 27, 2018

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...

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Save the Date, Save the Day

Nov 20, 2018

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

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Case Study: Jot It Down

Nov 13, 2018

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

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Boost Your Sales

Nov 06, 2018

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

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Improve Sales and Traffic

Oct 30, 2018

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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Case Study: Let the Games Begin!

Oct 23, 2018

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...

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Raise Your Glass

Oct 16, 2018

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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Success on Campus

Oct 16, 2018

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...

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Case Study: Comcast

Oct 15, 2018

  OBJECTIVE Reduce the amount of customer service employee sick time and attrition that occur during periods of customer rate hikes and notifications of plan changes   CAMPAIGN DE...

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Case Study: Toys "R" US

Oct 15, 2018

RETAIL PROMOTION OBJECTIVE Increase retail sales at nearby stores when a live Barney show would play in the area. CAMPAIGN DETAILS Marketing Strategizers teamed with Toys “Я&rdqu...

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Case Study: Elizabeth Arden

Oct 14, 2018

  HIGH IMPACT MARKETING LIMITED OBJECTIVE:  Launch a new fragrance, Britney Spears Curious, in the New Zealand market and sell $575,000 worth of the fragrance and its related prod...

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Case Study: Iowa State Fair

Oct 14, 2018

BUSINESS IMPACT GROUP OBJECTIVE:  To set a record in both attendance and revenue for the Iowa State Fair Blue Ribbon Foundation by building a more cohesive and intriguing marketing camp...

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Case Study: GEICO Direct

Oct 14, 2018

BUILDING NEW BUSINESS  ||  SUMMIT CAMPAIGN OBJECTIVE:  GEICO Direct reps to increase sales during a two-month period. CAMPAIGN DETAILS:  As a Busch Series NASCAR co...

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Case Study: Look, Ma, No Hands!

Oct 09, 2018

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their budget...

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Attract New Customers

Oct 02, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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Celebrate Milestones

Sep 25, 2018

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Case Study: Pull Up a Chair and Stay Awhile

Sep 18, 2018

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

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Case Study: What Does Your Phone Stand For?

Sep 11, 2018

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

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A Lunch That Packs a Punch

Sep 04, 2018

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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Case Study: Sharper Students

Aug 27, 2018

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advoca...

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Case Study: Plastics Make it Possible

Aug 21, 2018

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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Appreciation Gift

Aug 20, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

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Case Study: Recycle, Reuse, Read a Book!

Aug 13, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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Case Study: Safety First

Aug 06, 2018

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

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Employee Appreciation Gift

Jul 30, 2018

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

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Resort Incentive Yields Oceans of Opportunity

Jul 23, 2018

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests t...

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Case Study: Fun in the Sun

Jul 16, 2018

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

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Case Study: College Fair Giveaway

Jul 09, 2018

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

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Case Study: Inking Impressions

Jul 02, 2018

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

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Case Study: A Hole in One Promotion

Jun 25, 2018

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

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Charity Fundraiser

Jun 18, 2018

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

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Case Study: Getting Bent out of Shape for More Business

Jun 11, 2018

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

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Lunchtime Loot

Jun 04, 2018

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

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Case Study: Computer Repair At Your Fuzzy Fingertips

May 30, 2018

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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Case Study: Pillow Box

May 25, 2018

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Case Study: Raise Your Glass!

May 14, 2018

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

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3D is the Key

May 07, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

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Increase Awareness

Apr 26, 2018

A national railroad wanted to promote their new train and how it was the best "green alternative" to air shuttle travel. The Save-A-Bottle was the perfect match! The bottle is made of super durable Ea...

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Boost Branding

Apr 17, 2018

A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her services all year ro...

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