If you're not seen or heard, you're not remembered
If you’re not seen or heard, you’re not remembered.
Your business can’t go very far if no one’s heard of it. A strong media relations plan not only boosts brand awareness; it influences public perception and reinforces your professional credibility. No matter how large or small your business is, the media relationships you cultivate go a long way toward building a solid advantage in the market.
From press releases to news contacts, we’ll work with the most effective media channels to enhance the public’s knowledge and understanding and create a positive reception of your brand. We’ll manage powerful content, accurate sources, and efficient timing to maximize your business’s media coverage.
We’ll start by creating, editing, or updating a media list specific to your company and your geographic area, including relevant publications, local media outlets, specialized journalists, blogs, and more. We’ll ensure we have the most accurate contact information as possible, as well as determine who at that organization would be best to reach out to.
Next, we’ll draft a press release that conveys your business’s message with best practices in mind. This press release will include all the important information regarding your company’s news, a quote from a representative of your business, and where media representatives can find more information. We follow important formatting guidelines, keeping our press releases consistent with AP Style and specific media outlet requests.
After your press release is approved, we’ll distribute it to the media list we tailored specifically to your business, where we’ll stay in contact with our media contacts to discuss potential media coverage and schedule interviews, publication, and more. We’ll also let you know if any outlets agree to cover the news, where and when you’ll be able to see it, and draft you a detailed report showcasing the results of the media relations campaign.
If your business has an event, expansion, new product or service offering, or any new newsworthy developments arising, you’ll want to be sure that the public is informed. Contact us today to learn more about how we can help your story be covered!