Why Do you Need to Conduct Advertising Business Giveaways?

  • Mar 11, 2019

When running a business, your customers do not only expect you to provide them with good quality products at a low price but, they also expect you to provide them with perks and discounts to reward them for your loyalty towards your brand. Having a successful rate of customer loyalty can improve your business’ sale and revenue in the long run, and it also gives you a scope of ideas to upgrade your services to cater to their tastes.

However, when a business releases a new product to the market, it should use advertisement tools to promote the product to the customers, and it should help them sell the benefits of the products to the customers. If the customer is not quite sold on the product then, it may not earn them the profit margin to continue with the release of the product.

As a result, you can conduct advertising business giveaways to sell the benefits of the products to your customers. You can book merchandise promotional items in bulk, and you can distribute them to your customers to make them aware on your products. For example, if you run a cosmetic and makeup website, you can add free samples with your customer’s orders, and if they are satisfied with it—they would instantly find themselves placing order for the particular product in a large size. If your customer has purchased cosmetics from you, you can add perfume samples to the package, and you will never know they might order a large-sized bottle in the future.

As a business, you need to conduct advertising products to accelerate the growth of your business. It also helps you with branching out your customer’s base, and it simply helps with the growth of your company in the long-term. Handing out promotional products to your customers is an excellent way to ensure that your customers are interested in establishing a long-term relationship with you, and it drives them to use the word-of-mouth strategy to promote a product to their friends or followers. Also, if they are not sold on the promotional item, they can simply pass it on to someone else, and it would instantly boost your brand recognition. It would create a pool of customers who would start seeking interest in your products.

Conducting advertising giveaways allows a business to broaden their horizons, and it works as a cheap and cost-effective marketing strategy to help them save money on outrageously expensive advertising costs. You have no idea how much a business can save by switching to alternative ways to promote their businesses. Also, you are more likely to receive a positive response from your customers if you conduct and distribute promotional items to them.

If you are using social media platforms like Facebook and Instagram then, you can use the polls to inquire your followers on a possible giveaway in the future. You would notice that most of the followers will urge you to host a giveaway on an immediate basis. They would participate frequently on your social media posts, which as a result, would drive traffic to your business’ website. You can encourage the customers to participate in your giveaways as well as urge them to tag their friends on the post, so it would have a better outcome. Also, you can conduct frequent advertising business giveaways to churn better outcomes.

There are several benefits of hosting advertising business giveaways, and you can strategize a plan for your promotional products by reaching out to Marketing Strategizers.


Jason R. Morton is the Founder, President, and Chief Executive Officer of Marketing Strategizers Promotional Products  [www.MarketingStrategizers.com], one of the nations leading distributors of Imprinted Promotional Products & Apparel Solutions for businesses, corporations, non-profits, education, and governmental organizations. 

Marketing Strategizers is the leader in developing Customizable Branded Solutions for every client.